Off-page SEO is the practice of optimizing a website for Google search with techniques that are not on the website itself. This can include link building, social media engagement, and creating content that is popular and relevant to your audience. Off page SEO is the process of optimizing a website for the search engines with […]

Competitor analysis is the process of identifying, evaluating, and targeting your competitors. This process can be used in any industry, but it is especially useful in the SEO industry because it allows you to see what your competitors are doing and how they are ranking for keywords. Competitor analysis is a process of evaluating the

In SEO, keyword cannibalization is the situation where multiple pages on a website compete for the same keyword or key phrase. This can happen when a website has pages with similar content, or when someone deliberately tries to optimize a site for the same keyword multiple times. Keyword cannibalization can hurt a site’s search engine

Broadly speaking, there are three types of keywords: short-tail, long-tail, and local keywords. Short-tail keywords are the most general and therefore the most competitive. Long-tail keywords are more specific and usually receive less traffic but have a higher conversion rate. Local keywords are specifically for businesses targeting a local audience. There are four main types

SEO Intelligence is a process of analyzing and understanding how search engines work and what people are searching for. It helps businesses create content that is relevant to their products or services and improve their chances of being found by potential customers. SEO Intelligence is the ability to use data and analytics to make informed

Pagination is a process of dividing content into discrete pages. It is commonly used in web development to break up long lists of items into separate pages for easy navigation. Pagination can be accomplished with HTML or through server-side scripting languages like PHP. Pagination is a process in web development whereby a large set of

There is no one answer to this question as the skills needed for digital marketing vary depending on the specific role you are looking to fill. However, some skills that are commonly required for many digital marketing positions include strong written and verbal communication skills, creativity, analytical thinking, and comfort with using various technology platforms.

An asset is used to build a remarketing list when an advertiser wants to target ads to people who have already interacted with their brand or product. The asset can be anything from a specific website page to a video ad. Advertisers can use remarketing lists to show relevant ads to people who are more

A sitemap is a file that contains a list of all the pages on your website. It is used by search engines to crawl your site and understand its structure. A sitemap can also include additional information about each page, such as when it was last updated, how often it changes, and its importance relative

Technical SEO is the practice of optimizing a website for Google’s search algorithm. It involves improving the site’s architecture and code so that Google can easily index the site’s content. Technical SEO also includes optimizing the site for user experience, which can help improve the site’s ranking in Google’s search results. Technical SEO is the